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Marketing is more than just putting up a poster on a street pole, posting a list of your services on Facebook and giving someone your flyer. It is about communication, and communication is between you as a business and specified target market. That communication is meant to educate your target market about what you can do for them and to make an impactful impression that’d prompt them to come to you when they need you, meaning it shouldn’t get swallowed by communications they had with your competitors.  

Marketing is about managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.

In the broadest sense, the marketer tries to bring about a response to some market offering. The response may be more than simply buying or trading products and services. For an example; a political candidate, for instance, wants votes, a church wants membership, etc.

We will help you develop a customer-driven marketing strategy that encompasses the following:

  • Business Summary and Goals
  • Market Summary
  • SWOT Analysis
  • Competition
  • Target Market Segmentation
  • Customer Value Proposition
  • Keys to success
  • Marketing Programme
  • Customer Relationship Management
  • Performance Management
  • Expense Forecast

Let us develop a practical and effective marketing strategy for your business/brand that increases your market reach, generate the visibility of your brand and bring about response from ideal audience. Contact Us 081 414 0017 (Also on WhatsApp) kgadi@km-cds.co.za

Additional Tools

Marketing Plan Guide eBook @ R100