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In business, competition isn’t about being the best or #1

To devise a competitive strategy and achieve competitive success, as a business leader you need to have a right mindset about competition. 

Business leaders must get something right about competition. Wrong mindset results in flawed strategy.
Competition isn’t about being the best or number one, there’s simply no such thing as ‘the best‘. In this article I unpack what enables competitive advantage and redefine business competition.