Get in touch

ServiceRate
Logo DesignR350
Business Card designR200
Poster DesignR150
Website DesignR250 per month

Contact us 081 414 0017 (Also on WhatsApp) or email kgadi@km-cds.co.za

Marketing Strategy Development

Marketing is more than just putting up a poster on a street pole, posting a list of your services on Facebook and giving someone your flyer. It is about communication, and communication is between you as a business and specified target market. That communication is meant to educate your target market about what you can do for them and to make an impactful impression that’d prompt them to come to you when they need you, meaning it shouldn’t get swallowed by communications they had with your competitors.  Marketing is about managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.

In the broadest sense, the marketer tries to bring about a response to some market offering. The response may be more than simply buying or trading products and services. For an example; a political candidate, for instance, wants votes, a church wants membership, etc.

We will help you develop a customer-driven marketing strategy that encompasses the following:

  • Business Summary and Goals
  • Market Summary
  • SWOT Analysis
  • Competition
  • Target Market Segmentation
  • Customer Value Proposition
  • Keys to success
  • Marketing Programme
  • Customer Relationship Management
  • Performance Management
  • Expense Forecast

Brand Strategy Development

We will develop a Brand Strategy that encompasses the following:

  • Brand Objectives
  • Brand Purpose
  • Core Values
  • Primary Target Audience
  • Brand’s Promise
  • Brand Consistency – how you will ensure consistency and synergy in your messaging and how you show up in the market
  • Brand Emotional Connection tactics
  • Loyalty – How loyalty will be inspired and rewarded
  • Brand Activation Tactics (promotion strategy)

Sales Strategy Development

Business is about sales. And to get sales, you need to have a plan on how you are going to acquire clients, retain them and grow your sales volume and value. If your goal is to have a monthly revenue of R10 000, you need to be clear on what you need to do to achieve that target.

We will develop a sales strategy for you that encompasses the following:

  • Revenue Goals
  • Customer Profile & Product Offering
  • Demand Generation Tactics
  • Sales Activities
  • Prospect Qualifying criteria
  • Sales Script and Presentation
  • Objections & Closing Techniques
  • Sales Process Timeline
  • Customer Relationship Management

Marketing Plan Guide eBook @ R100